About

I'm a freelance performance creative strategist working with brands and agencies on the creative side of paid social.

I started as a UGC creator — I was the face of the ads. After a while, I realized I didn't want to just deliver someone else's brief. I wanted to be the one writing it. So I moved into strategy, and now I bring my creator-side instincts to every brief I write — hooks that actually stop the scroll, scripts that perform on camera, real understanding of what makes UGC convert.

My background is hybrid — agency experience plus in-house consulting — across Meta and TikTok. I currently work as the performance creative strategist for SimplyWise, a US tech company building AI apps for self-employed professionals.

I'm based in Thailand and work remotely with teams globally. I work in English and Polish (native), and write Spanish-language briefs with AI assistance — useful for running ad pipelines that reach Spanish-speaking audiences.