Case studies

Work

SimplyWise

Scaled daily paying users 4–5x in nine months

Built the creative operation from zero, scaled the flagship product, and ran every weekly performance read. From no marketing team to a full creative pipeline.

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Awesome Maps

BFCM creative direction and the mid-campaign pivot that worked

Stepped in for Black Friday, wrote briefs for editors, designers, and UGC creators. Pivoted mid-campaign when the data showed evergreen outperforming BFCM-specific creative.

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Abroadly

41% host signup lift, 58% employer signup lift

Drove signup growth through front-end performance creative testing despite limited conversion attribution. Results measured on front-end signals.

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